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Can Fashion and Sustainability Ever Co-Exist?

Updated: Jun 5, 2023


A boy in a swimwear holding a bucket

The fashion industry is one of the biggest polluters in the world, and it has been facing pressure to address its sustainability issues. Consumers are becoming more aware of the impact their clothing choices have on the environment and are demanding more sustainable options. Although clothing brands have started implementing sustainable practices such as using recycled materials, reducing waste, and using eco-friendly dyes, critics argue that true sustainability is impossible in the fast fashion model that dominates the industry.


We've seen an exciting shift in sustainable beachwear and swimwear in the last few years that extend beyond sustainable materials! Brands are implementing sustainable practices such as reducing waste and water usage in production, focusing on ethical production, ensuring fair labor practices and safe working conditions for employees, and hi lighting the importance of environmental and wildlife protection and conservation.


Despite the progress being made in sustainable fashion, there are still significant obstacles. Consumer behavior and demand for fast fashion continue to pose a challenge to the sustainability of the fashion industry. Sustainable fashion often comes at a higher price point than fast fashion, which can be a barrier for consumers who prioritize affordability over sustainability. Until there is a significant shift in consumer values and behavior, the fast fashion industry will continue to dominate, making it challenging for sustainable brands to compete.


While the fashion industry still has a long way to go in terms of sustainability, some brands are making a difference in the beachwear and swimwear space. By choosing to support these brands and making sustainable choices as consumers, we can work towards a more sustainable fashion industry.



Two boys in swimwear running on the beach

Some of our favorite eco beachwear and swimwear brands:

  • Marda Swimwear - modern sustainable swimwear from Denmark

  • Bondi Joe - swim trunks made out of 100% recycled plastic

  • Dock & Bay - sand free beach towels made out of recycled materials

  • Love Brand & Co - sustainable beachwear with emphasis on wildlife conservation


We as consumers can play a paramount role in sustainability by choosing to buy from sustainable brands. Here are some of our tips in encouraging this shift:




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